The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Coupon Agency: DDB Canada / Vancouver / Vancouver Client: Kinsa Category: Banners - Dynamic / Single
cube Agency: Dentsu Inc. / Tokyo Client: Japan Advertising Counci Category: Banners - Dynamic / Single
Jeep® Cherokee "Nature" Agency: Elephant Seven Hamburg GmbH / 10245 Berlin Client: Chrysler Deutschland GmbH Category: Banners - Dynamic / Single
Snowy Road Agency: Saatchi / Toronto Client: Toyota Canada Category: Banners - Dynamic / Single
Speed Agency: Kitchen Leo Burnett / Oslo Client: Flytoget (Oslo airport express) Category: Banners - Dynamic / Single
Fanta More Play - Augmented Reality Tennis Agency: The Hyperfactory / Auckland Client: Coca-Cola Europe Category: Mobile Advertising / Single
NIKE PHOTOiD Agency: AKQA / London Client: Nike Category: Mobile Advertising / Single
"Funny Japanese names in the world" Agency: DENTSU INC. / Tokyo Client: goo Category: Microsites / Campaigns
The Exposure of Tom King Agency: Lean Mean Fighting Machine / London Client: Emirates Category: Microsites / Campaigns
R-Series. Not for everyone Agency: Tribal DDB NZ / Auckland Client: Volkswagen Category: Microsites / Campaigns
Cliff Freeman Website Agency: Cliff Freeman & Partners / New York Client: Cliff Freeman & Partners Category: Self-Promotion / Websites
Design your own eco-car Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Self-Promotion / Websites
Man/if /esto Agency: IF Interactive / Petaling Jaya Client: IF Interactive Category: Self-Promotion / Websites
S&V Harmonice Mundi Agency: Scholz & Volkmer GmbH / Wiesbaden Client: Scholz & Volkmer Category: Self-Promotion / Websites
U Le Chang (The Playground) Agency: Kilo Studio Pte Ltd / Singapore Client: U Le Chang Category: Self-Promotion / Websites
A World Like No Other Agency: MRM Worldwide / New York Client: United States Army Category: Microsites / Corporate Image
adidas Y-3 Lightbox Agency: Neue Digitale / Razorfish GmbH / Frankfurt am Main Client: adidas AG Category: Microsites / Corporate Image
Adobe MAX Branding 2008 Agency: Big Spaceship / Brooklyn Client: Adobe Category: Microsites / Corporate Image
Canon Goes Green Agency: Dentsu Malaysia / Kuala Lumpur Client: Canon Marketing Malaysia Sdn Bhd Category: Microsites / Corporate Image
Coca-Cola Xmas 2008 - Christmas Lights Agency: Pro Concept Marketing, Cologne / Scholz & Volkmer, Wiesbaden Client: Coca-Cola Category: Microsites / Corporate Image
Crazy Run Agency: DDB Brasil / Sao Paulo Client: Intel Category: Microsites / Corporate Image
Hakuhodo & Hakuhodo DY media partners Recruit 2009 Agency: HAKUHODO i-studio Inc. / Tokyo Client: HAKUHODO Inc/Hakuhodo DY media partners Category: Microsites / Corporate Image
I can bank it Agency: Gringo / Sao Paulo Client: Itau Category: Microsites / Corporate Image
IN AN ABSOLUT WORLD Agency: Great Works / Stockholm Client: ABSOLUT VODKA Category: Microsites / Corporate Image
Joseph Canzani Microsite Agency: Ologie / Columbus Client: Columbus College of Art and Design Category: Microsites / Corporate Image
MINI Space Agency: KREATIVEKONZEPTION*001 Berlin / Berlin Client: BMW AG / MINI Category: Microsites / Corporate Image
MR STRINGS Agency: Fallon London / London Client: Kerry Foods - Cheestrings Category: Microsites / Corporate Image
NAB Community Agency: Clemenger BBDO Melbourne / Melbourne Client: NAB Category: Microsites / Corporate Image
National Grid Floe Agency: Firstborn / NY Client: National Grid Category: Microsites / Corporate Image
"This Is Our Game" Anthem Agency: R/GA / New York Client: Nike Category: Microsites / Corporate Image
Questioning Man Agency: Ogilvy & Mather Japan / Shibuya-ku Client: Audi Japan KK Category: Microsites / Corporate Image
Rock Your Look Agency: Saatchi and Saatchi / New York Client: JCPenney Category: Microsites / Corporate Image
Volkswagen 2028 Agency: argonauten G2 GmbH / Berlin Client: Volkswagen AG Category: Microsites / Corporate Image
Born to be cheap Agency: Forsman & Bodenfors / Gothenburg Client: Tele2 Category: Web Sites / E-Commerce
Morgans Hotel Group Agency: ZAAZ / Seattle Client: Morgans Hotel Group Category: Web Sites / E-Commerce
Sound Advice Project Agency: Ground Zero / Los Angeles Client: Sound Advice Category: Web Sites / E-Commerce
Teroforma Agency: Poke New York / New York Client: Teroforma Category: Web Sites / E-Commerce
Crazy-Leader-Commercial Agency: Scholz & Friends / Berlin Client: Amnesty International Category: Public Service/Cultural Institutions/Educational / Online Branded Content
The Light Pong Masters Agency: GREY ESPAÑA S.L.U / MADRID Client: Madrid City Council / Energy Saving Campaign Category: Public Service/Cultural Institutions/Educational / Online Branded Content
ANidea Agency: AgencyNet / Fort Lauderdale Client: AgencyNet Category: Web Sites / Blogs
HANBUNKO Agency: Natsuki Matsuura / Urayasu Client: Natsuki Matsuura & Rintaro Shimohama Category: Self-Promotion / Branded Content
NewsArcade Agency: SS+K / New York City Client: msnbc.com Category: Brand Gaming / Offline
The VW Challenge Agency: DDB Worldwide Ltd. / Hong Kong Client: Volkswagen Hong Kong Ltd. Category: Brand Gaming / Offline
Throw Us A Bone Agency: Mark / Sydney Client: Sydney Dogs & Cats Home Category: Public Service/Cultural Institutions/Educational / Mobile
Adobe - Real or Fake? Agency: Traction / San Francisco Client: Adobe Category: Brand Gaming / Online
AXE Wheel of Temptation Agency: Deasign / Stockholm Client: Unilever Category: Brand Gaming / Online
Ingenuity Online Games Agency: Fallon Worldwide / Minneapolis Client: Johnson Controls Category: Brand Gaming / Online
MTV Backchannel Agency: MTV Networks / New York Client: MTV Category: Brand Gaming / Online
NOODLE ON NOODLE -Aim for space- Agency: Dentsu Razorfish / Tokyo Client: NISSIN FOOD PRODUCTS Category: Brand Gaming / Online
Pony Heart Quest Agency: Clemenger BBDO / Sydney Client: Sega Category: Brand Gaming / Online

2009 Interactive Merit Award

DDB Canada / Vancouver / Vancouver

Kinsa

Coupon

Banners - Dynamic / Single

09109N

2009 Interactive Merit Award

Dentsu Inc. / Tokyo

Japan Advertising Counci

cube

Banners - Dynamic / Single

09110N

2009 Interactive Merit Award

Elephant Seven Hamburg GmbH / 10245 Berlin

Chrysler Deutschland GmbH

Jeep® Cherokee "Nature"

Banners - Dynamic / Single

09111N

2009 Interactive Merit Award

Saatchi / Toronto

Toyota Canada

Snowy Road

Banners - Dynamic / Single

09112N

2009 Interactive Merit Award

Kitchen Leo Burnett / Oslo

Flytoget (Oslo airport express)

Speed

Banners - Dynamic / Single

09113N

2009 Interactive Merit Award

The Hyperfactory / Auckland

Coca-Cola Europe

Fanta More Play - Augmented Reality Tennis

Mobile Advertising / Single

09204N

2009 Interactive Merit Award

AKQA / London

Nike

NIKE PHOTOiD

Mobile Advertising / Single

09205N

2009 Interactive Merit Award

DENTSU INC. / Tokyo

goo

"Funny Japanese names in the world"

Microsites / Campaigns

09156N

2009 Interactive Merit Award

Lean Mean Fighting Machine / London

Emirates

The Exposure of Tom King

Microsites / Campaigns

09157N

2009 Interactive Merit Award

Tribal DDB NZ / Auckland

Volkswagen

R-Series. Not for everyone

Microsites / Campaigns

09269N

2009 Interactive Merit Award

Cliff Freeman & Partners / New York

Cliff Freeman & Partners

Cliff Freeman Website

Self-Promotion / Websites

09254N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Volvo

Design your own eco-car

Self-Promotion / Websites

09255N

2009 Interactive Merit Award

IF Interactive / Petaling Jaya

IF Interactive

Man/if /esto

Self-Promotion / Websites

09256N

2009 Interactive Merit Award

Scholz & Volkmer GmbH / Wiesbaden

Scholz & Volkmer

S&V Harmonice Mundi

Self-Promotion / Websites

09257N

2009 Interactive Merit Award

Kilo Studio Pte Ltd / Singapore

U Le Chang

U Le Chang (The Playground)

Self-Promotion / Websites

09258N

2009 Interactive Merit Award

MRM Worldwide / New York

United States Army

A World Like No Other

Microsites / Corporate Image

09119N

2009 Interactive Merit Award

Neue Digitale / Razorfish GmbH / Frankfurt am Main

adidas AG

adidas Y-3 Lightbox

Microsites / Corporate Image

09120N

2009 Interactive Merit Award

Big Spaceship / Brooklyn

Adobe

Adobe MAX Branding 2008

Microsites / Corporate Image

09121N

2009 Interactive Merit Award

Dentsu Malaysia / Kuala Lumpur

Canon Marketing Malaysia Sdn Bhd

Canon Goes Green

Microsites / Corporate Image

09122N

2009 Interactive Merit Award

Pro Concept Marketing, Cologne / Scholz & Volkmer, Wiesbaden

Coca-Cola

Coca-Cola Xmas 2008 - Christmas Lights

Microsites / Corporate Image

09123N

2009 Interactive Merit Award

DDB Brasil / Sao Paulo

Intel

Crazy Run

Microsites / Corporate Image

09124N

2009 Interactive Merit Award

HAKUHODO i-studio Inc. / Tokyo

HAKUHODO Inc/Hakuhodo DY media partners

Hakuhodo & Hakuhodo DY media partners Recruit 2009

Microsites / Corporate Image

09125N

2009 Interactive Merit Award

Gringo / Sao Paulo

Itau

I can bank it

Microsites / Corporate Image

09126N

2009 Interactive Merit Award

Great Works / Stockholm

ABSOLUT VODKA

IN AN ABSOLUT WORLD

Microsites / Corporate Image

09127N

2009 Interactive Merit Award

Ologie / Columbus

Columbus College of Art and Design

Joseph Canzani Microsite

Microsites / Corporate Image

09128N

2009 Interactive Merit Award

KREATIVEKONZEPTION*001 Berlin / Berlin

BMW AG / MINI

MINI Space

Microsites / Corporate Image

09129N

2009 Interactive Merit Award

Fallon London / London

Kerry Foods - Cheestrings

MR STRINGS

Microsites / Corporate Image

09130N

2009 Interactive Merit Award

Clemenger BBDO Melbourne / Melbourne

NAB

NAB Community

Microsites / Corporate Image

09131N

2009 Interactive Merit Award

Firstborn / NY

National Grid

National Grid Floe

Microsites / Corporate Image

09132N

2009 Interactive Merit Award

R/GA / New York

Nike

"This Is Our Game" Anthem

Microsites / Corporate Image

09133N

2009 Interactive Merit Award

Ogilvy & Mather Japan / Shibuya-ku

Audi Japan KK

Questioning Man

Microsites / Corporate Image

09134N

2009 Interactive Merit Award

Saatchi and Saatchi / New York

JCPenney

Rock Your Look

Microsites / Corporate Image

09135N

2009 Interactive Merit Award

argonauten G2 GmbH / Berlin

Volkswagen AG

Volkswagen 2028

Microsites / Corporate Image

09136N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Tele2

Born to be cheap

Web Sites / E-Commerce

09171N

2009 Interactive Merit Award

ZAAZ / Seattle

Morgans Hotel Group

Morgans Hotel Group

Web Sites / E-Commerce

09172N

2009 Interactive Merit Award

Ground Zero / Los Angeles

Sound Advice

Sound Advice Project

Web Sites / E-Commerce

09173N

2009 Interactive Merit Award

Poke New York / New York

Teroforma

Teroforma

Web Sites / E-Commerce

09174N

2009 Interactive Merit Award

Scholz & Friends / Berlin

Amnesty International

Crazy-Leader-Commercial

Public Service/Cultural Institutions/Educational / Online Branded Content

09267N

2009 Interactive Merit Award

GREY ESPAÑA S.L.U / MADRID

Madrid City Council / Energy Saving Campaign

The Light Pong Masters

Public Service/Cultural Institutions/Educational / Online Branded Content

09268N

2009 Interactive Merit Award

AgencyNet / Fort Lauderdale

AgencyNet

ANidea

Web Sites / Blogs

09181N

2009 Interactive Merit Award

Natsuki Matsuura / Urayasu

Natsuki Matsuura & Rintaro Shimohama

HANBUNKO

Self-Promotion / Branded Content

09259N

2009 Interactive Merit Award

SS+K / New York City

msnbc.com

NewsArcade

Brand Gaming / Offline

09190N

2009 Interactive Merit Award

DDB Worldwide Ltd. / Hong Kong

Volkswagen Hong Kong Ltd.

The VW Challenge

Brand Gaming / Offline

09191N

2009 Interactive Merit Award

Mark / Sydney

Sydney Dogs & Cats Home

Throw Us A Bone

Public Service/Cultural Institutions/Educational / Mobile

09265N

2009 Interactive Merit Award

Traction / San Francisco

Adobe

Adobe - Real or Fake?

Brand Gaming / Online

09182N

2009 Interactive Merit Award

Deasign / Stockholm

Unilever

AXE Wheel of Temptation

Brand Gaming / Online

09183N

2009 Interactive Merit Award

Fallon Worldwide / Minneapolis

Johnson Controls

Ingenuity Online Games

Brand Gaming / Online

09184N

2009 Interactive Merit Award

MTV Networks / New York

MTV

MTV Backchannel

Brand Gaming / Online

09185N

2009 Interactive Merit Award

Dentsu Razorfish / Tokyo

NISSIN FOOD PRODUCTS

NOODLE ON NOODLE -Aim for space-

Brand Gaming / Online

09186N

2009 Interactive Merit Award

Clemenger BBDO / Sydney

Sega

Pony Heart Quest

Brand Gaming / Online

09187N

Follow Us